Coffee Break with Jake

What does it really mean to be unapologetically client-focused in the security industry? In this episode of Coffee Break With Jake, Jake sits down with Marvin Smith, owner of Orlando Emergency Signal, to unpack nearly two decades of lessons on service, culture, and building a brand people trust.

From growing up on a farm with a love for electronics to walking away from Disney to build a security company rooted in values, Marvin shares why attitude, appearance, and accountability matter more than any piece of hardware you install. This conversation is a masterclass in how service failures, when handled right, can become your biggest differentiator.

In this episode, you’ll learn how to:

✅ Turn service into a competitive advantage that fuels referrals
✅ Transition from solo operator to team leader without losing standards
✅ Set and celebrate milestones without chasing a moving goalpost
✅ Handle high-maintenance clients without firing them prematurely
✅ Use technology like texting and video to elevate customer experience
✅ Stay relevant to long-term customers as the industry evolves
✅ Build brand recognition through consistency, visibility, and trust

Coffee Break With Jake is recorded live every Friday at 11am ET.
Join us live or register to attend at 👉 https://go.ssandsi.com/coffeebreak